Email this article 
(Universitas Batam, Indonesia)(2) Angelina E. Rumengan
(Universitas Batam, Indonesia)(3) Dodi P. Yani
(Universitas Batam, Indonesia)(4) Muhamad Sigid Safarudin
(Universitas Batam, Indonesia)(5) Suroto Suroto
(Universitas Batam, Indonesia)*corresponding author
AbstractE-commerce is one of the application platforms that support digital-based marketing. The development of e-commerce from year to year is increasing, which is influenced by the development of information technology and the internet. The development of the internet has caused a shift in human activities from offline to online. During the Covid 19 pandemic, the growth of e-commerce has also increased sharply. The Covid 19 pandemic has caused a shift in human habits in purchasing goods from offline to online. This research develops a prototype e-commerce application to support digital-based marketing and conducts usability testing of the developed application using the SUS (System Usability Scale) scale. Based on the analysis and calculation of the SUS scale score, a score of 77.03 is obtained, meaning that the application is functionally good and acceptable to users and shows that using e-commerce applications supports digital-based marketing and affects the increase in marketing and sales
KeywordsE-Commerce; Marketing; Digital
|
DOIhttps://doi.org/10.29099/ijair.v6i1.2.1010 |
Article metrics10.29099/ijair.v6i1.2.1010 Abstract views : 136 | PDF views : 35 | PDF views : 4 |
Cite |
Full Text Download
Full Text Download
|
References
H. A. Mumtahana, S. Nita, and A. W. Tito, “Pemanfaatan Web E-Commerce untuk Meningkatkan Strategi Pemasaran,†Khazanah Inform. J. Ilmu Komput. dan Inform., vol. 3, no. 1, pp. 6–15, Jun. 2017, doi: 10.23917/khif.v3i1.3309.
G. D. Moody, D. F. Galletta, and P. B. Lowry, “When trust and distrust collide online: The engenderment and role of consumer ambivalence in online consumer behavior,†Electron. Commer. Res. Appl., vol. 13, no. 4, pp. 266–282, Jul. 2014, doi: 10.1016/j.elerap.2014.05.001.
W. Cai, B. McKenna, and L. Waizenegger, “Turning it off: Emotions in digital-free travel,†J. Travel Res., vol. 59, no. 5, pp. 909–927, 2020.
K. Kaushik, R. Mishra, N. P. Rana, and Y. K. Dwivedi, “Exploring reviews and review sequences on e-commerce platform: A study of helpful reviews on Amazon.in,†J. Retail. Consum. Serv., vol. 45, pp. 21–32, Nov. 2018, doi: 10.1016/j.jretconser.2018.08.002.
S. Lim and B. Lee, “Loyalty programs and dynamic consumer preference in online markets,†Decis. Support Syst., vol. 78, pp. 104–112, Oct. 2015, doi: 10.1016/j.dss.2015.05.008.
S. Feindt, J. Jeffcoate, and C. Chappell, “Identifying Success Factors for Rapid Growth in SME E-commerce,†Small Bus. Econ., vol. 19, no. 1, pp. 51–62, 2002, doi: 10.1023/A:1016165825476.
T. Randall, S. Netessine, and N. Rudi, “An Empirical Examination of the Decision to Invest in Fulfillment Capabilities: A Study of Internet Retailers,†Manage. Sci., vol. 52, no. 4, pp. 567–580, Apr. 2006, doi: 10.1287/mnsc.1050.0493.
E. Colla and P. Lapoule, “Eâ€commerce: exploring the critical success factors,†Int. J. Retail Distrib. Manag., vol. 40, no. 11, pp. 842–864, Oct. 2012, doi: 10.1108/09590551211267601.
M. Xu, W. Tang, and C. Zhou, “Procurement strategies of E-retailers under different logistics distributions with quality- and service-dependent demand,†Electron. Commer. Res. Appl., vol. 35, p. 100853, May 2019, doi: 10.1016/j.elerap.2019.100853.
R. Nikolaeva, “The dynamic nature of survival determinants in e-commerce,†J. Acad. Mark. Sci., vol. 35, no. 4, pp. 560–571, Nov. 2007, doi: 10.1007/s11747-007-0018-4.
B. Banerjee, R., & Hofmann, “The Rise of Zombie Firms: Causes and Consequences.,†BIS Q. Rev. Sept. 23(3), 67-78., 2018.
R. R. Doern and C. F. Fey, “E-commerce developments and strategies for value creation: The case of Russia,†J. World Bus., vol. 41, no. 4, pp. 315–327, Dec. 2006, doi: 10.1016/j.jwb.2006.08.001.
B. Irawan, “Studi Analisis Konsep E-Government: Sebuah Paradigma Baru dalam Pelayanan Publik Bambang,†J. Paradig., vol. Volume 2 N, no. 29 Suppl, pp. 174–201, 2013.
G. Pangestu, M. R. R. Islami, and S. Sulistiyanto, “Aplikasi E-Marketplace Perdagangan Skala Usaha Mikro Kota Metro,†J. Comput. Sci. Inf. Syst. J-Cosys, vol. 3, no. 1, pp. 10–14, Apr. 2023, doi: 10.53514/jco.v3i1.308.
M. Falk and E. Hagsten, “E-commerce trends and impacts across Europe,†Int. J. Prod. Econ., vol. 170, pp. 357–369, Dec. 2015, doi: 10.1016/j.ijpe.2015.10.003.
J. Baumgartner, N. Ruettgers, A. Hasler, A. Sonderegger, and J. Sauer, “Questionnaire experience and the hybrid System Usability Scale: Using a novel concept to evaluate a new instrument,†Int. J. Hum. Comput. Stud., vol. 147, p. 102575, Mar. 2021, doi: 10.1016/j.ijhcs.2020.102575.
O. Alhadreti, “Assessing Academics’ Perceptions of Blackboard Usability Using SUS and CSUQ: A Case Study during the COVID-19 Pandemic,†Int. J. Human–Computer Interact., vol. 37, no. 11, pp. 1003–1015, Jul. 2021, doi: 10.1080/10447318.2020.1861766.
N. S. B. Maria and T. Widayati, “Dampak perkembangan ekonomi digital terhadap perilaku pengguna media sosial dalam melakukan transaksi ekonomi,†JKBM (Jurnal Konsep Bisnis dan Manajemen), vol. 6, no. 2, pp. 234–239, 2020.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
________________________________________________________
The International Journal of Artificial Intelligence Research
Organized by: Departemen Teknik Informatika
Published by: STMIK Dharma Wacana
Jl. Kenanga No.03 Mulyojati 16C Metro Barat Kota Metro Lampung
Email: jurnal.ijair@gmail.com
This work is licensed under Creative Commons Attribution-ShareAlike 4.0 International License.