![Mail](http://ijair.id/lib/pkp/templates/images/icons/mail.gif)
(2) Angelina E. Rumengan
![Mail](http://ijair.id/lib/pkp/templates/images/icons/mail.gif)
(3) Dodi P. Yani
![Mail](http://ijair.id/lib/pkp/templates/images/icons/mail.gif)
(4) Muhamad Sigid Safarudin
![Mail](http://ijair.id/lib/pkp/templates/images/icons/mail.gif)
(5) Suroto Suroto
![Mail](http://ijair.id/lib/pkp/templates/images/icons/mail.gif)
*corresponding author
AbstractE-commerce is one of the application platforms that support digital-based marketing. The development of e-commerce from year to year is increasing, which is influenced by the development of information technology and the internet. The development of the internet has caused a shift in human activities from offline to online. During the Covid 19 pandemic, the growth of e-commerce has also increased sharply. The Covid 19 pandemic has caused a shift in human habits in purchasing goods from offline to online. This research develops a prototype e-commerce application to support digital-based marketing and conducts usability testing of the developed application using the SUS (System Usability Scale) scale. Based on the analysis and calculation of the SUS scale score, a score of 77.03 is obtained, meaning that the application is functionally good and acceptable to users and shows that using e-commerce applications supports digital-based marketing and affects the increase in marketing and sales
KeywordsE-Commerce; Marketing; Digital
|
DOIhttps://doi.org/10.29099/ijair.v6i1.2.1010 |
Article metrics10.29099/ijair.v6i1.2.1010 Abstract views : 136 | PDF views : 35 | PDF views : 4 |
Cite |
Full Text![]() Full Text![]() |
References
H. A. Mumtahana, S. Nita, and A. W. Tito, “Pemanfaatan Web E-Commerce untuk Meningkatkan Strategi Pemasaran,†Khazanah Inform. J. Ilmu Komput. dan Inform., vol. 3, no. 1, pp. 6–15, Jun. 2017, doi: 10.23917/khif.v3i1.3309.
G. D. Moody, D. F. Galletta, and P. B. Lowry, “When trust and distrust collide online: The engenderment and role of consumer ambivalence in online consumer behavior,†Electron. Commer. Res. Appl., vol. 13, no. 4, pp. 266–282, Jul. 2014, doi: 10.1016/j.elerap.2014.05.001.
W. Cai, B. McKenna, and L. Waizenegger, “Turning it off: Emotions in digital-free travel,†J. Travel Res., vol. 59, no. 5, pp. 909–927, 2020.
K. Kaushik, R. Mishra, N. P. Rana, and Y. K. Dwivedi, “Exploring reviews and review sequences on e-commerce platform: A study of helpful reviews on Amazon.in,†J. Retail. Consum. Serv., vol. 45, pp. 21–32, Nov. 2018, doi: 10.1016/j.jretconser.2018.08.002.
S. Lim and B. Lee, “Loyalty programs and dynamic consumer preference in online markets,†Decis. Support Syst., vol. 78, pp. 104–112, Oct. 2015, doi: 10.1016/j.dss.2015.05.008.
S. Feindt, J. Jeffcoate, and C. Chappell, “Identifying Success Factors for Rapid Growth in SME E-commerce,†Small Bus. Econ., vol. 19, no. 1, pp. 51–62, 2002, doi: 10.1023/A:1016165825476.
T. Randall, S. Netessine, and N. Rudi, “An Empirical Examination of the Decision to Invest in Fulfillment Capabilities: A Study of Internet Retailers,†Manage. Sci., vol. 52, no. 4, pp. 567–580, Apr. 2006, doi: 10.1287/mnsc.1050.0493.
E. Colla and P. Lapoule, “Eâ€commerce: exploring the critical success factors,†Int. J. Retail Distrib. Manag., vol. 40, no. 11, pp. 842–864, Oct. 2012, doi: 10.1108/09590551211267601.
M. Xu, W. Tang, and C. Zhou, “Procurement strategies of E-retailers under different logistics distributions with quality- and service-dependent demand,†Electron. Commer. Res. Appl., vol. 35, p. 100853, May 2019, doi: 10.1016/j.elerap.2019.100853.
R. Nikolaeva, “The dynamic nature of survival determinants in e-commerce,†J. Acad. Mark. Sci., vol. 35, no. 4, pp. 560–571, Nov. 2007, doi: 10.1007/s11747-007-0018-4.
B. Banerjee, R., & Hofmann, “The Rise of Zombie Firms: Causes and Consequences.,†BIS Q. Rev. Sept. 23(3), 67-78., 2018.
R. R. Doern and C. F. Fey, “E-commerce developments and strategies for value creation: The case of Russia,†J. World Bus., vol. 41, no. 4, pp. 315–327, Dec. 2006, doi: 10.1016/j.jwb.2006.08.001.
B. Irawan, “Studi Analisis Konsep E-Government: Sebuah Paradigma Baru dalam Pelayanan Publik Bambang,†J. Paradig., vol. Volume 2 N, no. 29 Suppl, pp. 174–201, 2013.
G. Pangestu, M. R. R. Islami, and S. Sulistiyanto, “Aplikasi E-Marketplace Perdagangan Skala Usaha Mikro Kota Metro,†J. Comput. Sci. Inf. Syst. J-Cosys, vol. 3, no. 1, pp. 10–14, Apr. 2023, doi: 10.53514/jco.v3i1.308.
M. Falk and E. Hagsten, “E-commerce trends and impacts across Europe,†Int. J. Prod. Econ., vol. 170, pp. 357–369, Dec. 2015, doi: 10.1016/j.ijpe.2015.10.003.
J. Baumgartner, N. Ruettgers, A. Hasler, A. Sonderegger, and J. Sauer, “Questionnaire experience and the hybrid System Usability Scale: Using a novel concept to evaluate a new instrument,†Int. J. Hum. Comput. Stud., vol. 147, p. 102575, Mar. 2021, doi: 10.1016/j.ijhcs.2020.102575.
O. Alhadreti, “Assessing Academics’ Perceptions of Blackboard Usability Using SUS and CSUQ: A Case Study during the COVID-19 Pandemic,†Int. J. Human–Computer Interact., vol. 37, no. 11, pp. 1003–1015, Jul. 2021, doi: 10.1080/10447318.2020.1861766.
N. S. B. Maria and T. Widayati, “Dampak perkembangan ekonomi digital terhadap perilaku pengguna media sosial dalam melakukan transaksi ekonomi,†JKBM (Jurnal Konsep Bisnis dan Manajemen), vol. 6, no. 2, pp. 234–239, 2020.
![Creative Commons License](http://licensebuttons.net/l/by-sa/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
________________________________________________________
The International Journal of Artificial Intelligence Research
Organized by: Departemen Teknik Informatika
Published by: STMIK Dharma Wacana
Jl. Kenanga No.03 Mulyojati 16C Metro Barat Kota Metro Lampung
Email: jurnal.ijair@gmail.com
This work is licensed under Creative Commons Attribution-ShareAlike 4.0 International License.