The Role Of Innovation In Mediating Knowledge Sharing And Business Performance

Abstract

Micro, Small and Medium Enterprises (MSMEs) provide opportunities for employment opportunities in an effort to improve economic standards. However, the Covid-19 pandemic has had a significant impact on economic activities. Decrease in sales turnover, so that the performance of MSMEs runs less than optimal. Based on records from the Office of Cooperatives and Micro, Small and Medium Enterprises, there are 1,538 MSME players affected by the Covid-19 pandemic. This research focuses on the role of Micro, Small and Medium Enterprises (MSMEs) in Semarang City in improving their performance and productivity due to the Covid-19 pandemic. Data sources are obtained through survey methods through the distribution of questionnaires to collect information. The population in this study was all MSME business people in Semarang City and a sample of 96 informants was obtained using purposive sampling techniques. Based on the data from the questionnaire, it was found that respondents were dominated by women as much as 65.63%, the age range of 41-50 years as much as 31.25%, the last education S1 as much as 38.54%, business experience in the range of 1-10 years as much as 70.83%, the number of workers less than 5 people as much as 65.63%, and sales volume less than Rp 50,000,000, - as much as 70.83%. Mediation hypothesis testing is done through path analysis using SPSS. The results of this study show that knowledge sharing affects innovation and the performance of MSME actors, innovation affects the performance of MSME actors, and the quality of MSME business performance in Semarang City is based on the level of knowledge sharing through innovation development.