Understanding Gen-Z Work Ethic and Leadership Management in the Digital Age

(1) * Devie Rahmawati Mail (Vocational Education, University of Indonesia, Indonesia)
(2) Wiratri Anindhita Mail (State University of Jakarta, Indonesia)
(3) Giri Lumakto Mail (Klinik Digital, Indonesia)
(4) Mila Viendyasari Mail (Vocational Education, University of Indonesia, Indonesia)
(5) Rangga Wisesa Mail (Vocational Education, University of Indonesia, Indonesia)
*corresponding author

Abstract


This research examines serious challenges faced by the modern
professional environment. The phenomena discussed include a lack of
work ethics, limited appreciation for work, and insufficient professional
experience among Gen Z workers, as well as leadership management
challenges among Gen Y leaders. This study employs an ethnographic
approach, involving direct observation and participation at PT X and
NGO Y to analyze these phenomena. The findings indicate that Gen Z
workers exhibit minimal work ethics and professionalism, low
appreciation for their jobs, and reduced motivation and commitment. To
address these challenges, this research recommends strengthening soft
skills education programs, developing detailed professionalism
guidelines, enhancing administrative systems, and fostering an inclusive
work culture. Implementing these recommendations is expected to
increase organizational productivity and create a harmonious multigenerational
workplace. This research aims to contribute to a deeper
understanding of multi-generational dynamics and offer practical
strategies for effectively managing Gen Z talent

Keywords


Work Ethics, Generation Z, Generation Y, Leadership

   

DOI

https://doi.org/10.29099/ijair.v8i1.1.1315
      

Article metrics

10.29099/ijair.v8i1.1.1315 Abstract views : 344 | PDF views : 74

   

Cite

   

Full Text

Download

References


Accounting Principals (2017). Generation Optimization. Strategies for recruiting, retaining and

inspiring a multigenerational workforce. www.accountingprincipals.com

Adams, K. M. (2012). Ethnographic methods. In Handbook of research methods in tourism. Edward

Elgar Publishing.

Adecco (2015). Generation Z vs Millennials.

https://www.adeccousa.com/employers/resources/generation-z-vs- millennials-ebook/

Addor, M. L. (2011). Generation Z: What is the future of stakeholder engagement. Institute for

Emerging Issues–NC State University, 1(7).

Alsop, R. (2008). The trophy kids grow up: How the millennial generation is shaking up the

workplace. San Francisco: Wiley.

Bascha, Z. (2011). The open source generation.

Benckendorff, P., & Moscardo, G. (2014). Generation Y and the curriculum space. In The Routledge

handbook of tourism and hospitality education (pp. 422-439). Routledge.

Bell, N. S., & Narz, M. (2007). Meeting the challenges of age diversity in the workplace. The CPA

Journal, 77(2), 56.

Blomberg, J., & Burrel, M. (2009). An ethnographic approach to design. In Human-computer

interaction (pp. 87-110). CRC Press.

Birkinshaw, J., & Crainer, S. (2008). Game on: Theory Y meets Generation Y. Business Strategy

Review, 19(4), 4-10.

Bristow, J. (2021). Post-Brexit Boomer blaming: The contradictions of generational grievance. The

Sociological Review, 69(4), 759-774.

Clausing, S. L., Kurtz, D. L., Prendeville, J., & Walt, J. L. (2003). Generational diversity—the

nexters. AORN journal, 78(3), 373-379.

Csobanka, Z. E. (2016). The Z generation. Acta Educationis Generalis, 6(2), 63-76.

Darby, V., & Morrell, D. L. (2019). Generations at work: a review of generational traits and

motivational practices impacting millennial employees.

Dayan, Nicholas. (2005). “Motivating Your Workforce Across Generations.” Rural

Telecommunications, 24 (5), 14-17.

De Hauw, S., & De Vos, A. (2010). Millennials’ career perspective and psychological contract

expectations: does the recession lead to lowered expectations? Journal of Business and Psychology,

(2), 293-302.

Dolot, A. (2018). The characteristics of Generation Z. E-mentor, 74(2), 44-50.

Dries, N., Pepermans, R., & De Kerpel, E. (2008). Exploring four generations' beliefs about career: Is

“satisfied” the new “successful”?. Journal of managerial Psychology, 23(8), 907-928.

Dutta, U. (2016). Ethnographic approaches. Handbook of methodological approaches to communitybased

research, 69-79.

Gayeski, D. (2015). Will Gen Z even care about HR technology?. Workforce Solutions Review, 6(3).

Huang, Y.C. & Petrick, J.F. (2010). Generation Y’s Travel Behaviours: a Comparison with Baby

Boomers and Generation X. In Tourism and Generation Y. (pp. 27-37).

Hysa, B. (2016). Zarz?dzanie ró?norodno?ci? pokoleniow?. Zeszyty Naukowe. Organizacja i

Zarz?dzanie/Politechnika ?l?ska, (97), 385-398.

Ismail, M., & Lu, H. S. (2014). Cultural values and career goals of the millennial generation: An

integrated conceptual framework. Journal of International Management Studies, 9(1), 38- 49.

Kesterson, K. (2013). The relationships between'push'and'pull'factors of millennial generation tourists

to heritage tourism destinations: antebellum and civil war sites in the state of arkansas. University of

Arkansas.

Lancaster, L., & Stillman, D. (2003). When Generations Collide: Who They Are. Why They Clash.

How to Solve the Generational Puzzle at Work. New York: HarperBusiness.

M?rginean, A. E. (2021). Gen Z perceptions and expectations upon entering the workforce. European

Review of Applied Sociology, 14(22), 20-30.

McCrindle (2018). Changing Generations. www.mccrindle.com.au

Rosen, D. L. (2017). Mapping motivations for a Canadian leisure experience: impact of social media

engagement (Doctoral dissertation, Royal Roads University (Canada)).

Seemiller, C., & Grace, M. (2015). Generation Z goes to college. John Wiley & Sons.

Schensul, S. L., Schensul, J. J., & LeCompte, M. D. (1999). Essential ethnographic methods:

Observations, interviews, and questionnaires (Vol. 2). Rowman Altamira.

Sowa, Anna. (2006). Connecting Workers from Different Generations Essentials, Work Expert Says,”

Knight Ridder Tribune Business News (November 14), 1.

Tedlock, B. (1991). From participant observation to the observation of participation: The emergence

of narrative ethnography. Journal of anthropological research, 47(1), 69-94.

Triyono,2020. A New Social Media Freedom Podcast Construction in the Millenial Generation.

Proceedings of the 2nd Jogjakarta Communication Conference (JCC 2020)

Tulgan, B. (2013). Meet Generation Z: The second generation within the giant" Millennial" cohort.

Rainmaker Thinking, 125(1), 1-13.

Twenge, J. (2010). A Review of the Empirical Evidence on Generational Differences in Work

Attitudes. Springer Science+Business Media, LLC. J Bus Psychol (2010) 25:201–210.

Twenge, J. & Park, H. (2017). The Decline in Adult Activities Among U.S. Adolescents, 1976–2016.

Child Development. 90. 10.1111/cdev.12930




Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

________________________________________________________

The International Journal of Artificial Intelligence Research

Organized by: Prodi Teknik Informatika Fakultas Teknologi Bisnis dan Sains
Published by: Universitas Dharma Wacana
Jl. Kenanga No. 03 Mulyojati 16C Metro Barat Kota Metro Lampung

Email: jurnal.ijair@gmail.com

View IJAIR Statcounter

Creative Commons License
This work is licensed under  Creative Commons Attribution-ShareAlike 4.0 International License.