(2) Glorya Martzella Noija (Universitas Fajar, Indonesia)
(3) Nasir Hamzah (Universitas Fajar, Indonesia)
(4) Gunawan Bata Ilyas (STIE AMIKOP Makassar, Indonesia)
(5) Yohannes Johny Soetikno (Universitas DIPA Makassar, Indonesia)
*corresponding author
AbstractThis research was conducted at PT. Evergreen Shipping Agency Indonesia Makassar branch as a container transportation and shipping company. The purpose of this study is to analyze the effect of service quality, price and distribution on competitive advantage through customer satisfaction. The population in this study are all consumers or exporters who use the services of PT Evergreen Shipping Agency Indonesia Makassar branch with saturated sampling or the entire population. The data collection instrument was in the form of a questionnaire distributed via google form, using quantitative analysis using the SmartPLS method. This study proposes ten (10) hypotheses, eight of which have a significant effect and three are not significant. The results of the study found (1) Service Quality has no significant effect on Consumer Satisfaction. (2) Price has a significant effect on Consumer Satisfaction, (3) Container Distribution has a significant effect on Consumer Satisfaction, (4) Consumer Satisfaction has no significant effect on Competitive Advantage, (5) Service Quality has no significant effect on Competitive Advantage, (6) Price has an effect significant effect on Competitive Advantage, (7) Container Distribution has a significant effect on Competitive Advantage, (8) Service Quality has no significant effect on Competitive Advantage through Consumer Satisfaction, (9) Price has a significant effect on Competitive Advantage through Consumer Satisfaction, (10) Container Distribution has an effect on significant impact on Competitive Advantage through Customer Satisfaction
KeywordsContainer Distribution, Consumer Satisfaction, Competitive Advantage Price, Service Quality
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DOIhttps://doi.org/10.29099/ijair.v6i1.2.616 |
Article metrics10.29099/ijair.v6i1.2.616 Abstract views : 383 | PDF views : 65 |
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