(2) Muhammad Bakri (STIE Wira Bhakti, Makassar, Indonesia, Indonesia)
(3) M. Maulana (, Indonesia)
(4) Muhammad Erfan (STIE Wira Bhakti, Makassar, Indonesia, Indonesia)
(5) Muh. Asdar (, Indonesia)
*corresponding author
AbstractThe purpose of the study was to find out by analyzing the effect of service quality and marketing stimulus on the purchasing decisions of star hotel customers in West Sulawesi; service quality and marketing stimulus on the satisfaction of star hotel customers in West Sulawesi; The effect of purchasing decisions on customer satisfaction for star hotels in West Sulawesi; The influence of service quality and marketing stimulus on customer satisfaction through the decision to buy five-star hotels in. The research method used is a descriptive survey and an explanatory survey. The population of this study is the overall customers of five-star hotels in West Sulawesi, where the number of members is unknown. The number of samples in this study used the Lemeshow formula, so the full selection was 100. The results of this study indicate that service quality and marketing stimulus directly have a positive and positive effect. Significant to the decision to purchase five-star hotels in West Sulawesi; Service quality directly has a positive but not significant impact on customer satisfaction for star hotels in West Sulawesi; Marketing stimuli and purchasing decisions directly have a positive and significant effect on customer satisfaction for star hotels in West Sulawesi; Service quality and marketing stimulus indirectly have a positive and insignificant impact on customer satisfaction through purchasing decisions for star hotels in West Sulawesi. KeywordsService Quality; Marketing Stimulus; Purchasing Decisions; Customer Satisfaction
|
DOIhttps://doi.org/10.29099/ijair.v6i1.2.742 |
Article metrics10.29099/ijair.v6i1.2.742 Abstract views : 357 | PDF views : 76 |
Cite |
Full TextDownload |
References
Almsalam, S. (2014). The Effects Of Customer Expectation And Perceived Service Quality On Customer Satisfaction. International Journal of Business and Management Invention, 3(8), 79–84.
Alshare, F., Aljawarneh, N., Alomari, K., Alomari, Z., Albdareen, R., AAlwagfi, A., & Alradaideh, A. (2020). Factors influencing cellular device purchase decisions in Jordan. Management Science Letters, 10(11), 2501–2506.
Arda, M., & Andriany, D. (2019). Analisis Faktor Stimuli Pemasaran dalam Keputusan Pembelian Online Produk Fashion Pada Generasi Z. Jurnal INTEKNA: Informasi Teknik Dan Niaga, 19(2), 115–120.
Bungatang, B., & Reynel, R. (2021). The Effect of Service Quality Elements on Customer Satisfaction. Golden Ratio of Marketing and Applied Psychology of Business, 1(2), 107–118.
Darwin, S. (2014). Analisis pengaruh kualitas layanan terhadap loyalitas pelanggan dengan kepuasan dan kepercayaan pelanggan sebagai variabel intervening pada asuransi jiwa Manulife Indonesia-Surabaya. Jurnal Strategi Pemasaran, 2(1), 1–12.
Evanschitzky, H., Ramaseshan, B., Woisetschläger, D. M., Richelsen, V., Blut, M., & Backhaus, C. (2012). Consequences of customer loyalty to the loyalty program and to the company. Journal of the Academy of Marketing Science, 40(5), 625–638.
Gani, A. Y. A. (2021). Dampak Kualitas Layanan terhadap Loyalitas dan Kepuasan Penumpang PT. Sriwijaya Airlines Kabupaten Kendari. Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH), 3(1), 35–48.
Gery, M. H. (2018). Pengaruh kualitas pelayanan, lokasi dan promosi terhadap kepuasan konsumen the aliga hotel padang. Menara Ilmu, 12(9).
Gofur, A. (2019). Pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(1), 37–44.
Hagtvedt, H., & Brasel, S. A. (2016). Cross-modal communication: sound frequency influences consumer responses to color lightness. Journal of Marketing Research, 53(4), 551–562.
Hartini, I. (2021). Stimulus Pemasaran Produk Kopi Terhadap Kepuasan dan Loyalitas Konsumen. Journal of Management and Bussines (JOMB), 3(2), 130–143.
Hidayat, S. K. N. (2020). Pengaruh Harga, Gaya Hidup, Religiusitas, Dan Norma Subyektif Terhadap Keputusan Pembelian Pakaian Muslim (Studi Kasus Pada Konsumen Refa’z Hijab). Institut Agama Islam Negeri Pekalongan.
Ibrahim, M., & Thawil, S. M. (2019). Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(1), 175–182.
Imelda, I. (2016). Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Mobil Toyota Pada Cv Sentral Motor Banjarmasin. Jurnal INTEKNA: Informasi Teknik Dan Niaga, 16(1), 69–76.
Iqbal, M. (2020). Pengaruh Faktor-faktor Bauran Pemasaran Jasa terhadap Keputusan Konsumen untuk Menginap di Hotel Bintang Lima Kota Palembang. Integritas Jurnal Manajemen Profesional (IJMPro), 1(2), 145–162.
Ji, C., & Prentice, C. (2021). Linking transaction-specific satisfaction and customer loyalty–the case of casino resorts. Journal of Retailing and Consumer Services, 58, 102319.
Kotler, P., & Keller, K. L. (2009). Menejemen Pemasaran. Penerbit: Erlanggga. Jakarta.
Lahindah, L., & Siahaan, R. (2018). The influence of product innovation and service quality to buying decision and the impact to repeat buying at Progo Road Bandung. The Asian Journal of Technology Management, 11(2), 118–124.
Liang, T.-P., Lin, Y.-L., & Hou, H.-C. (2021). What drives consumers to adopt a sharing platform: An integrated model of value-based and transaction cost theories. Information & Management, 58(4), 103471.
Manggala, H., & Adirinekso, G. P. (2022). Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Kepuasan Konsumen Dengan Keputusan Pembelian Sebagai Variabel Mediasi. JURNAL ILMU MANAJEMEN, 19(1), 39–53.
Manurung, H., & Wijaya, L. D. (2020). Pengaruh Kualitas Pelayanan Dan Keamanan Aplikasi Ebranch Bca Dan Kepuasan Nasabah Terhadap Loyalitas Nasabah Dengan Citra Perusahaan Sebagai Variabel Moderating Pada Pt Bank Central Asia Tbk., Kcu Tanjung Priok. JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP, 4(1).
Meilina Boediono, S. C., & sari Immanuel, D. M. (2018). Pengaruh kualitas produk dan kualitas layanan terhadap keputusan pembelian konsumen Sealantwax. Jurnal Manajemen Dan Start-Up Bisnis, 3(1).
Prasada, G. S., & Sukawati, T. G. R. (2020). The Influence Analysis of Product Quality, Service Quality and Price on Customer Loyalty at Vegan Loving Hut Restaurant in Denpasar City. American Journal of Humanities and Social Sciences Research (AJHSSR), 4(7), 225–251.
Ramadani, M. (2020). Pengaruh kualitas pelayanan, promosi dan lokasi terhadap keputusan pembelian di toko handphone. IQTISHADequity Jurnal MANAJEMEN, 1(2).
Rita, P., Oliveira, T., & Farisa, A. (2019). The impact of e-service quality and customer satisfaction on customer behavior in online shopping. Heliyon, 5(10), e02690.
Rizwan, M., Umair, M. A., Fiaz, A., & Rashid, Q. (2014). Determinants of Customer Satisfaction and its impact on Customer loyalty in Nokia brand. Journal of Sociological Research, 5(1), 430–448.
Rumondang, A., Sudirman, A., Sitorus, S., Kusuma, A. H. P., Manuhutu, M., Sudarso, A., Simarmata, J., Hasdiana, D., Tasnim, T., & Arif, N. F. (2020). Pemasaran Digital dan Perilaku Konsumen. Yayasan Kita Menulis.
Saari, U. A., Baumgartner, R. J., & Mäkinen, S. J. (2017). Eco-friendly brands to drive sustainable development: replication and extension of the brand experience scale in a cross-national context. Sustainability, 9(7), 1286.
Saputra, G. W., & Ardani, I. (2020). Pengaruh digital marketing, word of mouth, dan kualitas pelayanan terhadap keputusan pembelian. E-Jurnal Manajemen Universitas Udayana, 9(7), 2596.
SARI, F. A., & MUNTHE, M. (2020). Pengaruh Faktor Pribadi, Psikologi Dan Sosial Terhadap Keputusan Pembelian Rumah (Survey Pada Nasabah PPR Bank Syariah Mandiri Kota Pekanbaru). MAPAN: Jurnal Manajemen, Akuntansi, Ekonomi, Perbankan, 1(1), 13–26.
Sari, O. H., Halim, F., Tanjung, R., Permadi, L. A., Prasetio, A., Hasnidar, H., Dewi, I. K., Arfandi, S. N., Sudarso, A., & Hasyim, H. (2021). Manajemen bisnis pemasaran. Yayasan Kita Menulis.
Sharma, R., & Sharma, S. K. (2015). An Emperical Research on Influence of Viral Marketing On Consumers Buying Decisions. International Journal Of Marketing, Financial Services & Management Research, 4(5), 171–186.
Sianipar, G. J. M. (2019). Pengaruh Kualitas Pelayanan, Persepsi Harga Dan Citra Merek Terhadap Kepuasan Pelanggan Pengguna Jasa Transportasi Ojek Online (Studi Pada Pelanggan GrabBike Di Kota Medan). Jurnal Manajemen Dan Bisnis, 183–196.
Silaban, B. (2019). Pengaruh Stimuli Pemasaran; Product/Service, Price, Promotion, Place Terhadap Proses Keputusan Siswa Memilih Bimbel. ESENSI: Jurnal Manajemen Bisnis, 22(3), 235–247.
Siregar, Y. A., Sinaga, S., & Tarigan, L. (2016). Hubungan Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Pelanggan pada Konsumen di PT. INASA LAFACOS. Fundamental Management Journal, 1(03), 28–44.
Sitorus, T., & Yustisia, M. (2018). The influence of service quality and customer trust toward customer loyalty: the role of customer satisfaction. International Journal for Quality Research, 12(3), 639.
Sondak, C., Tumbel, A. L., & Lintong, D. C. A. (2022). Analisis Pengaruh Promosi Penjualan Dan Harga Terhadap Kepuasan Pelanggan di PT. Indogrosir Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(1), 754–764.
Tanady, E. S., & Fuad, M. (2020). Analisis pengaruh citra merek dan kualitas layanan terhadap keputusan pembelian Tokopedia di Jakarta. Jurnal Manajemen, 9(2).
Tsai, Y.-C., Chang, H.-C., & Ho, K.-C. (2015). A study of the relationship among brand experiences, self-concept congruence, customer satisfaction, and brand preference. Contemporary Management Research, 11(2).
Umam, M. K. (2022). Effect of Account Officer Saves And Loans (Ao Sp) And Communication On Customer Satisfaction In BMT UGT Sidogiri Capem of Sumenep Pranding. JEAMS (Journal of Economic, Accounting and Management Science), 3(2), 62–68.
Zahara, R. (2020). Pengaruh kualitas layanan terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening. Jurnal Manajemen Strategi Dan Aplikasi Bisnis, 3(1), 31–38.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
________________________________________________________
The International Journal of Artificial Intelligence Research
Organized by: Departemen Teknik Informatika
Published by: STMIK Dharma Wacana
Jl. Kenanga No.03 Mulyojati 16C Metro Barat Kota Metro Lampung
Email: jurnal.ijair@gmail.com
This work is licensed under Creative Commons Attribution-ShareAlike 4.0 International License.