Impact of Service Quality on Increasing the Number of Sharia Pawnshop Customers in Aceh
(1) * Anwar Puteh Mail (Universitas Malikussaleh, Indonesia)
(2) M. Rasyidin Mail (Universitas Malikussaleh, Indonesia)
(3) Muhammad Authar ND Mail (Universitas Malikussaleh, Indonesia)
(4) Nurul Mawaddah Mail (Politeknik Negeri Lhokseumawe, Indonesia)
(5) Yulius Dharma Mail (Universitas Malikussaleh, Indonesia)
*corresponding author

Abstract


This study examines the effect of service quality on increasing the number of Sharia Pawnshop customers in Aceh Province. Service quality indicators are Tangibles, Empathy, Responsiveness, Reliability and Assurance. This study used primary data which were the results of the distribution of questionnaires to Sharia Pawnshop customers in Aceh Province as many as 100 respondents. Data analysis used multiple linear regression analysis. The results found that all service quality variables such as Tangibles, Empathy, Responsiveness, Reliability and Assurance had a positive and significant effect on increasing the number of Sharia pawnshop customers in Aceh Province. This proves that PT. Sharia Pawnshop (PT. Pegadaian Syariah) must pay attention to and improve the quality of services to increase the number of people, especially those in Aceh Province to become customers of the pawnshop and most importantly maintain the current number of customers.


Keywords


Tangibles, Empathy, Responsiveness, Reliability dan Assurance

   

DOI

https://doi.org/10.29099/ijair.v6i1.2.816 		      

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