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Vol 6, No 1.1 (2022) Agribusiness Development Model of Domestic Chicken Commodity as Smallholder Farming in South Sulawesi Province Abstract  PDF
Hasanuddin Remmang, Herminawaty Abubakar, Tahmrin Abduh, Chahyono Chahyono
 
Vol 6, No 1.2 (2022) Micro, Small and Medium Enterprises (SMEs) and Great Opportunities to Return After the Covid Pandemic in Makassar City Abstract  PDF
St. Rukaiyah, Hapsawati Taan, Sultan Sultan, Hasniaty Hasniaty
 
Vol 6, No 1.1 (2022) POST-PANDEMI COVID-19 BREAD MSME MARKETING STRATEGY Abstract  PDF
Herdiana Dyah Susanti, Dian Arief Pradana, Mahfud Mahfud
 
Vol 6, No 1.2 (2022) Neuromarketing: Understanding Consumer Psychology in the Digital Age Abstract  PDF
Nurhilalia Nurhilalia, Muhammad Ishlah Idrus
 
Vol 6, No 1.2 (2022) Social Media Marketing with Online Services and Perceptions, Changing Customer Preferences of Online Retail SME Abstract  PDF
Andi Nuryadin, Andi Syahrul Makkuradde, Ashari Ismail, Meldianus Nabas J. Lenas, Andi Irfan, Muh. Rum
 
Vol 6, No 1.2 (2022) Agility Marketing: Improving Marketing Performance with Customer Responsiveness, High Flexibility, Human Collaboration, and Continuous Improvement Abstract  PDF
Verawaty Verawaty
 
Vol 6, No 1.1 (2022) The Role of Digital Marketing and Product Quality on Consumer Buying Interest in Online Stores Abstract  PDF
Kasmad Kasmad
 
Vol 6, No 1.2 (2022) Strategic Marketing Management for Online Shopping and Business Adaptation to Changing Consumer Behavior: A Narrative Review Approach Abstract  PDF
Sitti Mujahida Baharuddin, Abdul Latief, Thamrin Abduh, Irwan Rasyid
 
Vol 6, No 1.1 (2022) Covid-19 Pandemic And Torism SMES: Exploring Impact, Strategies, Required Policies, And Business Sustainability Abstract  PDF
Syekh Idrus, Rico Nur Ilham
 
Vol 6, No 1.2 (2022) Experiential Marketing To Build Customer Loyalty Through Customer Satisfaction In Higher Education Abstract  PDF
Tri Endang Yani, Diah Cori Kuswardani, Wyati - Saddewisasi, Witjaksono Eko Hartoto, Adijati - Utaminingsh
 
Vol 7, No 1.1 (2023) Catalyzing Commercial Success: Unraveling the Transformative Influence of Communication Media on Product and Service Promotion in the Digital Epoch Abstract  PDF
Rizal Ula Ananta Fauzi, Mohamad Sudi, Osrita Hapsara, Aat Ruchiat Nugraha, Ellyta Ellyta
 
Vol 6, No 1.2 (2022) Purchasing Decisions and Hotel Customer Satisfaction Through Service Quality and Marketing Stimulus Abstract  PDF
Abdul Haris, Muhammad Bakri, M. Maulana, Muhammad Erfan, Muh. Asdar
 
Vol 7, No 1.1 (2023) NEW CONSUMER AND MARKETING PATTERNS IN THE POST-PANDEMIC SCENARIO ARE PAVING THE WAY FOR THE SDGS IMPLEMENTATION Abstract  PDF
Hendra Hendra
 
Vol 6, No 1.2 (2022) Development of E-Commerce Applications to Support Digital-Based Marketing Abstract  PDF  PDF
John Friadi, Angelina E. Rumengan, Dodi P. Yani, Muhamad Sigid Safarudin, Suroto Suroto
 
Vol 6, No 1.2 (2022) Short Videos & Social Media Algorithms: Effective Communication in Tourism Marketing Abstract  PDF
Dewi Yanti, Agus Dedi Subagja, Siti Nurhayati, Syailendra Reza Irwansyah Rezeki, Christine Herawati Limbong, Rahmad Solling Hamid
 
Vol 6, No 1.1 (2022) Opportunities and Challenges of Utilizing Blockchain Technology in Marketing Management: A Case Study on the Financial Industry: A UTAUT Theory Approach Abstract  PDF
Ratna Dewi, Suriyanti Mangkona
 
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