Development of E-Commerce Applications to Support Digital-Based Marketing

(1) * John Friadi Mail (Universitas Batam, Indonesia)
(2) Angelina E. Rumengan Mail (Universitas Batam, Indonesia)
(3) Dodi P. Yani Mail (Universitas Batam, Indonesia)
(4) Muhamad Sigid Safarudin Mail (Universitas Batam, Indonesia)
(5) Suroto Suroto Mail (Universitas Batam, Indonesia)
*corresponding author

Abstract


E-commerce is one of the application platforms that support digital-based marketing. The development of e-commerce from year to year is increasing, which is influenced by the development of information technology and the internet. The development of the internet has caused a shift in human activities from offline to online. During the Covid 19 pandemic, the growth of e-commerce has also increased sharply. The Covid 19 pandemic has caused a shift in human habits in purchasing goods from offline to online. This research develops a prototype e-commerce application to support digital-based marketing and conducts usability testing of the developed application using the SUS (System Usability Scale) scale. Based on the analysis and calculation of the SUS scale score, a score of 77.03 is obtained, meaning that the application is functionally good and acceptable to users and shows that using e-commerce applications supports digital-based marketing and affects the increase in marketing and sales

Keywords


E-Commerce; Marketing; Digital

   

DOI

https://doi.org/10.29099/ijair.v6i1.2.1010
      

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