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Vol 7, No 1.1 (2023) Unveiling the Synergy: Exploring the Intersection of Artificial Intelligence, Digital Management Information Systems, and Marketing Management in a Qualitative Research Study Abstract  PDF
St. Nurhayati Azis, A. Ahmad, Aditya Halim Perdana Kusuma Putra
 
Vol 6, No 1.1 (2022) The Role of Digital Marketing and Product Quality on Consumer Buying Interest in Online Stores Abstract  PDF
Kasmad Kasmad
 
Vol 6, No 1.2 (2022) Neuromarketing: Understanding Consumer Psychology in the Digital Age Abstract  PDF
Nurhilalia Nurhilalia, Muhammad Ishlah Idrus
 
Vol 7, No 1.1 (2023) Catalyzing Commercial Success: Unraveling the Transformative Influence of Communication Media on Product and Service Promotion in the Digital Epoch Abstract  PDF
Adi Mursalin, Mohamad Sudi, Osrita Hapsara, Aat Ruchiat Nugraha, Ellyta Ellyta
 
Vol 7, No 2 (2023): December 2023 Implementation of Digital Marketing Strategy with Chatbot Technology Abstract  PDF
Farhan Fathur Ramadhan, Andri Sahata Sitanggang, Julian Chandra Wibawa, Nizar Rabbi Radliya
 
Vol 6, No 1.1 (2022) Covid-19 Pandemic And Torism SMES: Exploring Impact, Strategies, Required Policies, And Business Sustainability Abstract  PDF
Syekh Idrus, Rico Nur Ilham
 
Vol 6, No 1.2 (2022) Development of E-Commerce Applications to Support Digital-Based Marketing Abstract  PDF  PDF
John Friadi, Angelina E. Rumengan, Dodi P. Yani, Muhamad Sigid Safarudin, Suroto Suroto
 
Vol 9, No 2 (2025): December Business Intelligence–Based Digital Marketing Strategy for SME Market Expansion Abstract  PDF
Supriyadi Supriyadi, Edi Pranyoto
 
Vol 6, No 1.1 (2022) Multichannel Digital Marketing Optimization through Big Data Analysis in the Tourism Industry Abstract  PDF
Hidayat Hidayat, I Made Indra P, Nova Christian Mamuaya, Darwin Damanik, Farida Akbarina
 
Vol 9, No 1.1 (2025) Marketing R&D Cooperation as a Mediator Between Customer Relationship Orientation, Digital Banking Orientation, and Marketing Performance at bank BJB Abstract  PDF
Khandinar Shidik Megantara, Ratih Hurriyati, Heny Hendrayati, Mokh. Adib Sultan
 
Vol 6, No 1.1 (2022) The Effect of Digital Marketing and Product Diversity on Interests and Impact on Student Decisions in Choosing Private Universities in Padangsidimpun City Abstract  PDF
Masnilam Hasibuan
 
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