|
Issue |
Title |
|
Vol 7, No 1.1 (2023) |
Unveiling the Synergy: Exploring the Intersection of Artificial Intelligence, Digital Management Information Systems, and Marketing Management in a Qualitative Research Study |
Abstract
PDF
|
St. Nurhayati Azis, A. Ahmad, Aditya Halim Perdana Kusuma Putra |
|
Vol 7, No 1.1 (2023) |
NEW CONSUMER AND MARKETING PATTERNS IN THE POST-PANDEMIC SCENARIO ARE PAVING THE WAY FOR THE SDGS IMPLEMENTATION |
Abstract
PDF
|
Hendra Hendra |
|
Vol 7, No 1.1 (2023) |
Catalyzing Commercial Success: Unraveling the Transformative Influence of Communication Media on Product and Service Promotion in the Digital Epoch |
Abstract
PDF
|
Adi Mursalin, Mohamad Sudi, Osrita Hapsara, Aat Ruchiat Nugraha, Ellyta Ellyta |
|
Vol 8, No 1.1 (2024) |
Analysis of Relationship Marketing Lifestyle Consumer Attitudes on Purchasing Decisions and their impact on Loyalty for MSME Products Made from Sea Products in Sidoarjo Regency. |
Abstract
PDF
|
Dyah Eko Setyowati, Febrina Hambalah |
|
Vol 7, No 2 (2023): December 2023 |
Comparison of Ensemble Learning Methods for Mining the Implementation of the 7 Ps Marketing Mix on TripAdvisor Restaurant Customer Review Data |
Abstract
PDF
|
Budi Sunarko, Uswatun Hasanah, Syahroni Hidayat |
|
Vol 7, No 2 (2023): December 2023 |
Implementation of Digital Marketing Strategy with Chatbot Technology |
Abstract
PDF
|
Farhan Fathur Ramadhan, Andri Sahata Sitanggang, Julian Chandra Wibawa, Nizar Rabbi Radliya |
|
Vol 8, No 1.1 (2024) |
Analysis Of The Interaction Between Marketing Communication Strategies And Economic Factors In Consumer Decision Making: Integrating Microeconomic Perspective And Communication Theory |
Abstract
PDF
|
Ignatius Septo Pramesworo, Franciskus Antonius Alijoyo, Loso Judijanto, Yanti Setianti, Hari Susanto |
|
Vol 8, No 1.1 (2024) |
The Influence Of Brand Equity, Customer Relationship Marketing And Service Perfomance On Customer Loyalty |
Abstract
PDF
|
Zunan Setiawan, Donny Dharmawan, Loso Judijanto, Ansir Launtu, Titin Endrawati |
|
Vol 8, No 1.1 (2024) |
CONTRIBUTION OF SOCIAL CAPITAL AND POLITICAL MARKETING TO THE FIGURE OF THE MILLENNIAL GENERATION IN LOCAL POLITICAL CONTESTS IN INDONESIA (Case Study of Muhammad Bobby Afif Nasution's Victory in the 2020 Medan City Pilkada) |
Abstract
PDF
|
Teuku Faishal Fadli, M. Faishal Aminuddin, Ali Mashuri |
|
1 - 9 of 9 Items |
|