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Vol 7, No 1.1 (2023) Unveiling the Synergy: Exploring the Intersection of Artificial Intelligence, Digital Management Information Systems, and Marketing Management in a Qualitative Research Study Abstract  PDF
St. Nurhayati Azis, A. Ahmad, Aditya Halim Perdana Kusuma Putra
 
Vol 7, No 1.1 (2023) NEW CONSUMER AND MARKETING PATTERNS IN THE POST-PANDEMIC SCENARIO ARE PAVING THE WAY FOR THE SDGS IMPLEMENTATION Abstract  PDF
Hendra Hendra
 
Vol 7, No 1.1 (2023) Catalyzing Commercial Success: Unraveling the Transformative Influence of Communication Media on Product and Service Promotion in the Digital Epoch Abstract  PDF
Adi Mursalin, Mohamad Sudi, Osrita Hapsara, Aat Ruchiat Nugraha, Ellyta Ellyta
 
Vol 8, No 1.1 (2024) Analysis of Relationship Marketing Lifestyle Consumer Attitudes on Purchasing Decisions and their impact on Loyalty for MSME Products Made from Sea Products in Sidoarjo Regency. Abstract  PDF
Dyah Eko Setyowati, Febrina Hambalah
 
Vol 7, No 2 (2023): December 2023 Comparison of Ensemble Learning Methods for Mining the Implementation of the 7 Ps Marketing Mix on TripAdvisor Restaurant Customer Review Data Abstract  PDF
Budi Sunarko, Uswatun Hasanah, Syahroni Hidayat
 
Vol 7, No 2 (2023): December 2023 Implementation of Digital Marketing Strategy with Chatbot Technology Abstract  PDF
Farhan Fathur Ramadhan, Andri Sahata Sitanggang, Julian Chandra Wibawa, Nizar Rabbi Radliya
 
Vol 8, No 1.1 (2024) Analysis Of The Interaction Between Marketing Communication Strategies And Economic Factors In Consumer Decision Making: Integrating Microeconomic Perspective And Communication Theory Abstract  PDF
Ignatius Septo Pramesworo, Franciskus Antonius Alijoyo, Loso Judijanto, Yanti Setianti, Hari Susanto
 
Vol 8, No 1.1 (2024) The Influence Of Brand Equity, Customer Relationship Marketing And Service Perfomance On Customer Loyalty Abstract  PDF
Zunan Setiawan, Donny Dharmawan, Loso Judijanto, Ansir Launtu, Titin Endrawati
 
Vol 8, No 1.1 (2024) CONTRIBUTION OF SOCIAL CAPITAL AND POLITICAL MARKETING TO THE FIGURE OF THE MILLENNIAL GENERATION IN LOCAL POLITICAL CONTESTS IN INDONESIA (Case Study of Muhammad Bobby Afif Nasution's Victory in the 2020 Medan City Pilkada) Abstract  PDF
Teuku Faishal Fadli, M. Faishal Aminuddin, Ali Mashuri
 
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